Many companies create custom packaging for their product so that they can stand out from a highly competitive market. There will be other companies that manufacture similar products to what you do and how do you get a customer to pick your product over a competitor? The first thing a customer sees is your packaging and this is what creates the first impression of your brand. And if your packaging is bland or not unique enough to catch the eye of your niche audience, then you may not be able to reach a lot of sales.
Custom packaging such as a personalised wine box or other branded packing will be more expensive compared to standard packaging that you can buy off-the-shelf. Generally, start-up businesses tend to use standard packing because they want to cut costs at the beginning. But when you have custom packaging, it can give you an edge over the competitors. This is what allows you to drive home your branding and what your company represents. A potential customer should be able to get an idea of your brand when they look at your packaging. This can be done by using band colours, logo and business messaging on the packaging. And this is the first step towards creating a universally recognisable brand. You need to be consistent when it comes to branding so that a customer will always be able to recognise your product no matter where they see it.
Think about how your product will be displayed on a supermarket shelf. What will make a customer pick that among all the other similar products in the aisle? If you want your product to stand out in a crowded supermarket shelf, then you need to invest more in your branding. And having proper packaging allows you to heighten protection of the product. This instantly increases the quality of the product as it will not be damaged in any way. When you are shipping a product over a long distance, having the right packaging matters a lot as the product will be handled at so many locations and it may be jostled in the transport vehicle. But with the right packaging, the product will reach the destination without looking worse for wear.
And even if a customer returns your product, having proper packaging means you will be able to receive it in a good condition without it being damaged on the return trip. Custom packaging ensures all around better customer experience. Thoughtful packaging can be a treat to open and it creates a vivid impression in their mind. This immediately transfers to your product and they will prefer the product over others because of the thoughtful details you have included in the packaging such as resealable closures, easy openings and carrying handles. This gives rise to a positive customer experience with your brand and they will be more likely to recommend or mention it to their social circle. And this will ensure increased sales for your brand.
