PPC, or pay-per-click advertising, is an exceptionally cost-effective marketing method that enables you to spend no more than your financial plan permits while still delivering the results that you are seeking. To clear the air and provide accurate information, we have compiled a list of Pay – per – click facts. We will demonstrate the numerous advantages of stepping into the world of pay-per-click advertising and offer you the knowledge you want to launch your pay-per-click advertising campaign right away.
1. Google is responsible for 95% of all clicks on sponsored search ads made on mobile devices- This is a major deal. Now is the moment to make sure that all of your advertisements are fully optimised for mobile use. Up until this point, it has been strongly encouraged, but if you are determined to compete within your sector, you will soon be required to do so. If you want experts to handle this for you, make sure to check out ppc management Brisbane. Your pay-per-click (PPC) ads must be fully adapted for mobile use to avoid skipping past this massive and rapidly expanding market.
2. The rates of conversion achieved through remarketing are growing with time- This one is significant because it runs counter to the theories of “banner blindness” and “ad fatigue,” which are so frequently reiterated in the literature. The click-through rate (CTR) on remarketing advertising may still go down over time, but the fact that the conversion rate is going up shows that running remarketing campaigns is well worth the investment of time and money.
The vast majority of people who browse websites will eventually navigate away from such sites without taking any action. Remarketing efforts are nothing more than a gentle prod to get people to continue what they’ve already begun doing, all the while subtly reinforcing your brand in their minds.
3. The Call feature on an Ad makes it easier for a customer to reach your business- To put it another way, you really must ensure that the telephone number of your business is clearly shown on the PPC ad. Making use of the call feature that is now provided by the majority of the major ad providers for any PPC marketing efforts is an even better idea. When you use the correct campaign structure in conjunction with click-to-call functionality, it means that you will essentially be spending for phone calls that are made straight to your company.
4. A higher CTR will result in a lower CPC- The more effective your advertisement is and the greater the click-through rate (CTR) you obtain, the lower your overall cost per click will be. It was discovered that the cost per click (CPC) on the Google Display Network drops by twenty percent for every one percent rise in the click-through rate (CTR).
Since CTR is such a key component of Google’s Quality Score statistic for all advertising, the message that should be taken away from this is quite clear: if you adhere to the quality control guidelines, you will be given more clicks at a lower cost.